Mission Food for Life

Building data-driven resilience in our agrifood supply chains.

Drought. Fire. Flood. Pandemic. Geo-political trade barriers. Our agrifood supply chains have been hit with compounding shocks.

Mission Food for Life is a $10million initiative that will deliver new data-driven capabilities to increase the value of the Australian agrifood sector and help us keep food on the table in a crisis and beyond.

Join the Mission and co-invest in new technologies to help the Australian agrifood industry to rebound quickly, reinvent business models and build resilience.

3 Campaigns Delivered by 2023:

Campaign 1

Identify critical supply chain intervention points

This campaign is identifying what parts of our agrifood supply chains are most vulnerable to shocks and stresses and where R&D and data and digital interventions can deliver the greatest return on investment.

"We need to proactively invest in implementing strategies that leverage digital and data interventions to enhance the sector's underlying resilience."
Ben van Delden, KPMG Australia Partner and Head of AgriFood Tech.

The AgriFood Supply Chain Resilience report was compiled in collaboration with KPMG Australia and Food Agility CRC. It looks across six key supply chains: grains, red meat, dairy, horticulture, wine and seafood. It identifies the inherent stresses and what happens when shocks occur, then goes further to determine which mitigation strategies could have the greatest impact.

Campaign 2

Create data-driven tools to support resilient businesses and communities

This campaign aims to put data-driven tools in the hands of agribusinesses and communities to help them make long-term decisions for resilience, including profitability, sustainability and risk.

"If you're effective in sharing knowledge then outcomes by default are enhanced profits, business trust and stronger communities."
Nicola Pero, CEO Food and Fibre Gippsland.

Campaign 3

Build connected, trusted supply chains via data and digital

This campaign aims to digitally connect supply chains, creating end-to-end data flows that build trust and flexibility to manage shocks, grasp opportunities and pivot into new business models.

"It's not until all parts of the supply chain are connected with data flowing throughout, that we will see the true potential of our agrifood system."
Mara Bun, Head of Strategy, Food Agility CRC.

Our Partners

Mars Petcare
Southern Rock Lobster
Treasury Wine Estates
Fairtrade ANZ
Food and Fibre Gippsland
Costa Group
Charles Sturt University
The Yield Technology Solutions Pty Ltd
Insurance Australia Group Limited
Mulgowie Fresh Pty Ltd
National Australia Bank Limited
NSW Department of Primary Industries
Fresh Supply Co.
Source Certain
Laava ID
Queensland University of Technology (QUT)
APAC Provenance
Federation University Australia
Royal Melbourne Institute of Technology
Curtin University of Technology
James Cook University
University of Technology Sydney
University of New England
WA Department of Primary Industries and Regional Development