Michael is a technology entrepreneur, business strategy leader, marketing executive and creative technologist with 20 years leading user-centered design and CX agencies. Michael has been MD of digital for the Australian and New Zealand operations of one ofthe big-four international communication agencies and has also founded a top independent digital strategy, creative technology, and production consultancy (a BRW Fast 100 company that was later acquired). Anthill Magazine named him as one-to-watch, and the Australian digital innovation industry has awarded his projects with accolades in cross platform design, content, social media, emerging technology, and effectiveness.