CherryPlus Traceability

In Partnership With:

NSW Department of Primary Industries

Woolworths

FreshChain

GS1 Australia

“We see traceability as a key enabler to provide access to all the required data to ensure that we can offer our customers the freshest, best quality, and safest products. The CherryPlus Traceability project enabled us to see how this could come to life."

Warwick Hope, Woolworths

‍⬇️Download project explainer

The Challenge

Biosecurity incursions, food safety breaches, and natural disasters are emergency situations that require rapid responses to secure the supply chain.

But identifying the properties that produce certain products and where the products are along the supply chain takes time, and regulators don’t always have the required data at their fingertips.

The Solution

Using GS1 data standards and the GS1 Digital Link QR code, this project created a digital map of properties and products in the NSW cherry and potato industries.

The data was managed via FreshChain’s fully integrated, blockchain enabled, paddock to plate assurance system. Test cases demonstrated that products can be tracked and traced quickly in the supply chain and that GS1 data standards can determine chain of custody and deliver consumer insights.

Impact

The project built a property and product identification system that supports global GS1 data standards for the cherry and potato industries, helping to manage supply chains and support market access requirements such as certification and tamper-free movement.

Proof that GS1 data standards can be used to provide instant product identification and recall.
Demonstrating the system supports the electronic flow of information to demonstrate compliance with regulatory requirements, with potential to improve market access and reduce compliance costs.
Integration of GS1 data standards and the GS1 Digital Link QR code enhanced the consumer experience with the opportunity to provide real-time feedback to the grower.