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TRAKKA: Making Data Flow

This project empowered producers to control their data flows while enabling service providers to generate more value for the red meat industry through rich and varied data sets.
Project complete

In Partnership With:

TerraCipher
Charles Sturt University
Integrity Systems Company

TRAKKA: Making Data Flow

This project enabled us to deep dive into a philosophically different approach to a data sharing infrastructure. A bottom up approach that empowers the data owner is the optimum solution, focusing on data distribution rather than data aggregation, however, to enable this, many assumptions needed to be clarified.


Dave Swain, Terracipher

⬇️ Download project explainer (.pdf)

The Challenge

The Australian red meat industry has a wide range of technology solutions to improve business operational efficiencies, however, the data produced by these systems remains frustratingly siloed, fragmented and inconsistent.

Interconnecting these service providers and standardising the data shared between them could unlock latent value throughout the agrifood value chain. Any data sharing infrastructure must put data owners (producers) in control of their own data.

The Solution

The overall objective of the project was to develop, test and demonstrate how an event-based messaging framework could deliver real time cattle information. This framework had to be accessible and able to drive a range of services that could link to specific value propositions, for example: a machine-to-machine automated messaging service using RFID data.

The specific services that were developed were generated with user input but focussed on three areas of business operations: regulation, cost saving, and profitability.

The project team facilitated a bottom-up approach where the technology empowered producers to take control of their data. This objective was founded on the principle that if the red meat industry wanted to leverage value from their data, then this had to start with producers.

Outcomes

  • Improved regulatory efficiency and accuracy for red meat producers through increasingly automated and standardised data transfer and the minimisation of data duplication.
  • New value for red meat producers by enabling them to connect their data to new services providers, allowing a single packet of data to drive value through being utilised multiple times.
  • New direct revenue streams for red meat producers that are able to transact data as part of either an animal transaction or separately to be used to develop marketable algorithms.

Project Updates

January 2023 - Final Report: TRAKKA: Making Data Flow

November 2022 - Blog: Take Control of your Data with AgriTRAKKA

June 2022 - Research Symposium: TRAKKA: Self-service data microservice for livestock producers

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